Today, Nokia and Microsoft announced that they would be joining forces in order to create a “new global mobile ecosystem”. Some of the details included in the press release are :
- Nokia would adopt Windows Phone 7 as its principal smartphone strategy, innovating on top of the platform in areas such as imaging, where Nokia is a market leader.
- Nokia would help drive the future of Windows Phone 7. Nokia would contribute its expertise on hardware design, language support, and help bring Windows Phone to a larger range of price points, market segments and geographies.
- Nokia and Microsoft would closely collaborate on joint marketing initiatives and a shared development roadmap to align on the future evolution of mobile products.
- Bing would power Nokia’s search services across Nokia devices and services, giving customers access to Bing’s next generation search capabilities. Microsoft adCenter would provide search advertising services on Nokia’s line of devices and services.
- Nokia Maps would be a core part of Microsoft’s mapping services. For example, Maps would be integrated with Microsoft’s Bing search engine and adCenter advertising platform to form a unique local search and advertising experience
- Nokia’s extensive operator billing agreements would make it easier for consumers to purchase Nokia Windows Phone 7 services in countries where credit-card use is low.
- Microsoft development tools would be used to create applications to run on Nokia Windows Phones 7, allowing developers to easily leverage the ecosystem’s global reach.
- Nokia’s content and application store would be integrated with Microsoft Marketplace for a more compelling consumer experience.
The new mobile strategy will also be accompanied by changes to the leadership team and restructuring of their mobile division. Effective April 1st Nokia will have two separate teams : Smart Devices (Meego, Symbian) and Mobile Phones (WP7). Both will be responsible for producing its own results.
More information can be found at www.nokia.com/press